Digital Signage and Video Walls build the Best Use of New Technology

Publicize or perish is an age-old truism in industry. And nothing is more obvious in the fact that even household benchmark names still use millions of pounds advertising. Look at the big fizzy drink company, the beer commercials. Until cigarette publicity was stopped, the various brands still had massive publicity budgets... who can forget John Player Special of Benson & Hedges ads.

And why did they keep them up when smokers were attractive much addicted to smoking and smokers, like beer drinkers and even consumers of fizzy drinks, are usually fiercely loyal to their favorite brand? For the simple reason that it was found that if they stopped their sales started slipping

The next thing about promotion is, given that one has to promote, what is the best medium? Time and time again it has been shown that prime time TV yields good results, but that is very expensive. A 20-second slot just before or during the evening news bulletins and the major soap shows cost the promoter a great deal, and for it to be effective, it has to be a campaign that runs for a few weeks.

It also has to be for a detailed general product, like ice cream or freshly baked bread. It is no good advertising specific or esoteric products. It is no good publicity blue widgets for use in acme fire engines as just about no one has an acre fire a mechanism so will ever need a blue widget.

But the truth is that TV, especially moving pictures draw consideration and, even at a subliminal level, a message is received.

So we now come to video walls. First seen in enclosed spaces like Airport terminals and between levels in shopping malls a video wall consists of a medley of high grade, high-resolution LED-backlit screens. The controlling program can be made to send each screen a dissimilar message, or the same message.

Each the screen may at any stage be displaying an identical message to the other screens on exhibitor may be changed so that it is, in fact, showing only a small part of the display and the video wall, viewed as a whole is display one picture made up of all the screens put together.

This is very effectual publicity. Shopping mall owners and areas where there is a large wall unused but in good view of lots of passing traffic are installed and selling promotion space.

But they can also be used for educational purposes in school and university halls where the programs can be made to keep the interest and the attention of the viewer who is receiving a sort of IMAX experience where the message can be very clearly impart.

This all fits in with the digital signage effect which uses multimedia to pass all sorts of messages to viewers. Ranging from information to direct promotion, from news flashes to educational messages.

This new and very effectual technology is just beginning new uses daily and can be installed wherever one has an underutilized wall.

Video walls are a new process of Digital Signage Providers and make the best use of new technology to promote your products. Video Walls attract the eye as the change from a myriad of images into one maximum moving picture.

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